Clean beauty should be straight forward and honest, however, some players, mainly multi national corporations, have made it their business to use clean washing to pull a profit.
What do we mean by cleanwashing? Clean washing is the deliberate attempt to make a product appear 'clean' (natural, organic, or toxin free), when in fact it is not. More and more, consumers are wanting high quality cosmetics and beauty products. Those which have natural ingredients are becoming increasingly popular, as consumers become more aware of the risks involved in using toxic rather than all natural substances over a long period of time. The beauty industry cottoned onto this years ago, and responded accordingly. This is usually done with packaging, wording u
Commentaires